Our core brands benefit from a shared model of growth. By combining investment with hands-on guidance, we help them grow steadily, hit their goals and build lasting value.
World Padel Academy
World Padel Academy, founded in 2020, is a leading padel and lifestyle brand with venues across the UAE, UK and Bahrain, offering premium court spaces, structured padel academies for adults and juniors, as well as retail and F&B areas. It delivers top facilities, events and programmes designed to grow a vibrant and inclusive padel community.
PractiCal
PractiCal is a UAE-based meal plan provider focused on delivering convenient, balanced nutrition for everyday use. It combines structured meal planning with flexible options to support consistent, sustainable healthy eating.
Strategic Investments​
Backing Key Industry Tech
We invest in technology, data, and tracking systems that power the sports and lifestyle sector, creating measurable, performance-driven value at the core of the industry.
SportsLab
SportsLab is a hub for product innovation and supply, merging advanced design with peak functionality. From consumer insights to full-scale production, they craft sports products that connect emotionally with users and brands.
Sports technology platform that brings together performance data and advanced analytics into one seamless ecosystem. By capturing insights, the system allows progress tracking, understanding performance and continuous improvement – all through a connected, easy-to-use experience.
Build a Lasting Presence
Align your brand with a group that understands the specific requirements of the sports industry. We provide the operational framework and market access needed to bridge the gap between potential and performance. Reach out to our team today!